Recruitment campaign for Kruger
Design a digital recruitment campaign to accelerate the hiring of hourly employees for Kruger's Montreal plants and deploy it online (Facebook Ads, Instagram Ads and Google Ads).
Context
Kruger is a Montreal-based processor of renewable resources into essential products with over 5,000 employees across the United States and Canada.
Objectives
- Increase the number of applications for positions such as day laborer, electrician and electronics technician in the Montreal area
- Create a unique message in line with the company's values and mission
Initiatives
To ensure quick and effective results, we developed all the messaging and visuals for the digital campaign, then managed and optimized it on an ongoing basis.
Results
In addition to increasing the number of applications, the campaign also increased the conversion rate of Kruger's online initiatives. Also, the company continues to receive hundreds of pre-qualified applications each month with the AppyHere app.
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